case studies
Turning Complexity Into Clearer Digital Experiences
Explore case studies that highlight my approach to UX, product design, workflow improvement, and customer experience strategy.
Defining an AI-Driven Automation Strategy
Developed an AI-informed workflow model that streamlines operations, reduces manual effort, and improves clarity and compliance readiness.
Improving a High-Traffic Account Management Experience
Redesigned a complex account management experience to improve usability, streamline key tasks, and reduce customer friction—driving a measurable decrease in support calls.
Realigning a Rewards Platform for Usability and Growth
Led the redesign of a complex rewards experience to simplify navigation, clarify value, and reposition the product for stronger engagement and long-term scalability.